Here are 7 reasons why your business needs a website if you want to become successful
1.) Contact system
In order for you to make money, clients need to contact you right? If you don’t have a website with a contact form or appointment scheduler, You are not going to get clients.
No clients means no money.
2.) Brand Awareness
When your car breaks down, What do you do? You pull out your phone and google “tow truck near me”, and then Google shows you businesses that can help you, right?
That is exactly what everyone else does as well. People go on Google and look for businesses that can help them.
If you don’t have a website…how will customers find your business? They won’t.
Over 81% of people use the internet. If you do not have a website, People won’t find your business. You can have the most talented business in the world, if people can’t find you online, your clients won’t even know you exist.
Give me the name of one million dollar company that does not have a website? Seriously go to the comments and tell me one successful business that doesn’t have a website…
They ALL have websites!
3.) Window Shopping
Before you buy something, what do you do? You google the shop’s website and research the product right? That’s what everyone does these days. People don’t want to drive around town to find what they want, people sit at home and google things instead. By having a website that educates people about your business, You will get more clients without even doing any work. If you don’t have a website, other businesses will steal your clients because they have a website.
4.) Closing clients without any work
The number #1 way to get clients is to build trust. Every business is saturated today, which means there are thousands of people competing with you. You need to use your website to show your prospects why you are the one they should be hiring.
Your website will educate your clients on how you can help them without you doing any work at all. Your case studies and testimonials will always be on your website 24/7 for everyone to see.
This means that your website will do the selling for you, you could be sleeping and your website will get you more clients. Websites build trust! All of your competitors have a website! If you don’t, they are going to steal clients from you.
5.) Easy, faster money
People are lazy, they want convenience. This is why over 2.64 billion people shop online these days. People prefer to use a credit card and buy products/services through the internet instead of driving to a shop and standing in line at the till.
If you do not have a website, how can people buy from you online? They can’t!
No website = Less money for you
6.) Information
This is the most important part about having a website that people forget. Let’s say you want to sign up to a new gym, You will go to the website and look for the phone number and address right?
People forget that your website also tells customers where they can find you. If I don’t know the address of the gym, I can’t do business with them even if I wanted to *lol’*
So your website gives customers and clients the information that they are looking for. They need to know your contact details, address, emails, prices, working hours etc
Think about this as well, what if you move to a new location? What if you change your phone number?
You don’t want to lose your happy customers because they can’t find you anymore. With a website that has all your updated information, your paying customers will always be in contact with you so you can keep making money off them.
If people can’t find the right information about your business, they won’t be able to work with you. (Big loss)
7.) Security
Your social media accounts are important but they die quickly.
Remember how many comments you were getting on Facebook in 2014? Now your comment section on Facebook looks like a ghost town right?
That’s because all your social media accounts die. You don’t own your social media accounts, Mark Zuckerberg does *lol*. You can lose all your marketing and income in 1 day if you rely on your social media account. (It happens to 100’s of businesses every month…Seriously!)
Your website on the other hand is owned by you. You control it, no one can take your website away from you. When your website is making you money, your income is stable!
Ever heard the saying,
“The foolish man builds his house upon sand and the wise man builds his house upon a rock”
Building your business on social media is building your house on sand (temporary success).
Building your business via its own website is building your house on a solid rock (lifelong success).
8.) Customer Support
If you watch videos of Jeff Bezos, you will always hear the same thing…
“Customer experience”, “Customer experience”, “Customer experience”
If you want your business to continue making money, you need to give your clients and customers a good experience. Your website gives you the opportunity to get feedback and complaints from your customers.
This will grow your business by showing you where you need to improve and also keeps your clients satisfied so that you can continue to take money from them.
If customers can’t report a problem, they will not want to buy from you again. Revenue lost!
Even worse, they will not recommend your business to their friends which will stop you from making more thousands of dollars.
Summary
Your website is the center of your marketing. Without marketing, your business can not get clients and therefore you will not make money.
Your website:
- Closes clients
- Sells your services/products
- Educates people about your business
- Promotes your business while you sleep
- Gives your prospects the information they want
- Captures leads
- Shows clients why you are the one they should hire
- Collects money for you 24/7
All your competitors have websites today, you can’t become successful without a website.
FAQ:
Why is it important to have a website for your business?
Without a website, customers will doubt your company’s credibility. Having a website gives you the chance to make a solid first impression and reassure potential clients that you are a legitimate business. One of the most crucial things you can do is present your brand to potential customers.
Why is a website necessary?
A website guarantees your long-term success
Over 4.66 billion individuals (or 59.5% of the world’s population) were online as of January 2021. That sum is far larger in many nations. For instance, more than 90% of individuals in the US use the internet. Your company is completely invisible to these customers without a website.
What are 5 uses of websites?
- #1 Customers can find you 24/7.
- #2 Clients can find out information about you easily.
- #3 Credibility. Show clients you are the one they should work with!
- #4 It Cuts Costs. (Save $1,000’s of dollars on rent and staff.)
- #5 Market Expansion. Websites reach people all over the world in seconds!
How much does having a website increase business?
Between 15% to 50%
Online businesses never close, and those with websites see growth rates that are between 15 and 50 percent higher than those of comparable offline organizations.
What value does a website bring to a company?
When designed correctly, it shows a company’s competitive differentiators, process, clients, employees, and success stories. It is one of the most powerful advertising expenditures a business can make since it helps potential customers connect and gain confidence.
